Welcome to the Desmoblog! This new space online gives me a new way to communicate with colleagues, fans and bikers about my life, my experience with Ducati, the company, the motorcycles and of course Ducati Corse.Sachez que le blogue est écrit en italien et en anglais.
"Power is moving away from the old elite in our industry - the editors, the chief executives and, let’s face it, the proprietors.La Presse a publié cette citation en français plus tôt cette semaine. Je trouvais important de la reprendre dans le texte d'origine.
A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it.
This new media audience - and we are talking here of tens of millions of young people around the world - is ALREADY using technology, especially the web, to inform, entertain and above all to educate themselves."
We need to realize that the next generation of people accessing news and information, whether from newspapers or any other source, have a different set of expectations about the kind of news they will get, including when and how they will get it, where they will get it from, and who they will get it from.
What is happening is, in short, a revolution in the way young people are accessing news.
They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a god-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel. Instead, they want their news on demand, when it works for them.
They want control over their media, instead of being controlled by it.
‘It used to be I would schmooze you and I was your flack,’ Edelman said. ‘Today, if we want to get a message into the public's conversation, we just make a post on a blog.’Mitch concludes with a comment and question:
I’m not sure if Edelman truly believes this or if he’s just listening to the whispers in his ear from [Micropersuasion’s Steve] Rubel (who is now employed at Edelman).I'm certain Edelman truly believes this. Here's the transcript of Edelman on CNN's Reliable Sources on Sunday.In the end, let’s just hope that the PR world takes these words seriously, because their client’s customers definitely are.
An administrator must (so far as reasonably practicable) have regard to the likely consequences of any decision in the long term, the interests of the company's employees, the need to foster the company's business relationships with suppliers, customers and others, the impact of the company's operations on the community and the environment.À quand une mesure similaire en Amérique du Nord?
On en dit, des choses à propos des blogues. Le premier lieu commun, c'est qu'il s'agit d'un journal intime.En fait, si tant est que c'est un lieu commun, c'en est un qui est véhiculé par les médias traditionnels.
Les communautés religieuses du Québec [du Regroupement pour la responsabilité sociale et l'éthique (RRSE)], pionnières de l'investissement éthique, poursuivent leur travail d'évangélisation... des actionnaires.Comme on peut le voir, les tentatives par des groupes d’intérêt d’influencer les entreprises vont devenir de plus en plus fréquentes. Un récent sondage du Center for Corporate Responsibility à l'Université de Boston nous dit que 98% des grandes entreprises croient que la responsabilité sociale des entreprises est un sujet important pour elles.
Elles lanceront plusieurs propositions au cours de la prochaine saison des assemblées annuelles, qui culminera en mars et avril. Elles viseront plus particulièrement Barrick Gold, Alcan, Bombardier, Nortel et Power Corp. (…)
Les communautés religieuses ne seront pas les seules à lancer des propositions d'actionnaires. Des groupes syndicaux, comme Bâtirente, des représentants d'actionnaires, comme le Médac (Mouvement d'éducation et de défense des actionnaires) seront aussi très actifs.(…)
À l'ordre du jour des entreprises canadiennes, on trouve déjà plus d'une quarantaine de propositions d'actionnaires minoritaires, portant sur des enjeux sociaux, environnementaux et de saine gestion d'entreprise, calcule le Groupe investissement responsable (GIR).(…)
«Nous voulons favoriser la transparence et éviter la corruption», dit Laetitia Tankwe, spécialiste de l'investissement éthique pour Bâtirente et pour le fonds de pension de la CSN. (…)
Même si les propositions d'actionnaires obtiennent rarement la majorité, elles ajoutent de la pression sur les sociétés.(…)
"Knowledge and invention are additive but to add up to anything, you have to find the links. The internet is not a medium of content. It is a medium of connections."
"I think any member of Parliament should have a real job," Mr. Arthur told the CBC. "Maybe if they all had a real job, they would sound less like Martians."
1. Focus on "how" not just on "what" you do.J'ajouterais
2. Ensure ethical leadership at every level.
3. Systemize your approach.
4. Leverage technology to ensure efficiency and effectiveness.
5. Communicate both internally and externally.Si vous posez les bons gestes, faites-le savoir. Vos clients actuels et vos employés en seront fiers et se vanteront auprès des gens autour d'eux. Et vous attirerez de nouveaux clients.
1. Start a conversation with your customers.The fact that Bob answers Shel's suggestions proves that he's following Shel's suggestions. Considering the fact that Shel is the co-author of Naked Conversations with Robert Scoble, that's a good thing.
2. Talk about (real subjects).
3. Ask your customers what they want of you.
4. Drop the language of corpspeak.
5. Read other people's blogs. Join their conversations.
PC: 36.4% (36.3%)
PLC: 30.1% (30.2%)
NPD: 17.4% (17.5%)
BQ: 10.6% (10.5%)
Verts: 5.6% (4.5%)
Infopresse wrote an article on the subject and Nadia Seraiocco added her comments (both in French).
People who make prediction their business—people who appear as experts on television, get quoted in newspaper articles, advise governments and businesses, and participate in punditry roundtables—are no better than the rest of us (at predicting).Voici quelques citations qui prouvent une fois de plus que tenter de prévoir des dénouements politiques trop longtemps à l'avance n'est pas une chose facile:
Stephen Harper is now typecast, fairly or not, as the grim reaper of Canadian politics. But there is not enough will among the party's rank and file to drive him out. The party doesn't need that kind of bloodbath. The only hope for a change would be if the leader, for the good of the team, voluntarily resigned and called a leadership convention for January.
'These reservations aside, however, Peter MacKay is still clearly, as Liberals themselves attest, the Conservatives' best hope against Paul Martin.
'Stephen Harper might do well to think about this, and recall the time the Nova Scotian cleared the decks for him.'
Their (the Conservative party's) positions are too socially conservative, I think, to form a government in Canada. People may like their fiscal policies but they're frightened by their social conservatism…It's a pity because it denies people a choice on policy issues.
Well, I have found, with only rare exceptions, that PR officers are impediments to journalism. They are the people who man the barricades(...). I don't feel bad about saying this, as I don't think PR people like me any more than I like them. (...) I just want to call up the person I want to talk to and not go through this incredibly long dance with a PR officer in order to get to my quarry.Well Jack, if you didn't consider the people you want to interview as quarries (which Merriam-Webster defines as one that is sought or pursued : prey), maybe PR officers wouldn't be so defensive with you! I can find you a bunch of journalists that have thanked me numerous times for helping them out, and even saving their hide a couple of times. You could try being slightly more collaborative, you might see that things'll change.
1. For any given set of circumstances, Canadian politics tends toward the least exciting outcome.Plutôt d'accord avec ça moi. À lundi.
2. If everyone in Ottawa knows something, it's not true.
3. The candidate in the best mood wins.
4. The guy who auditions for the role of opposition leader will get the job.
“Speechwriting really comes down to four words and five lines. The four words: brevity, levity, charity and clarity.Cité de Grapevine, un newletter spécialisé pour les rédacteurs de discours.
“Then the five lines are: Outline absolutely indispensable, always the best place to start. No. 2: headline, what do you want the headline to be? Third: Frontline, what’s the most important point, what do you move up to the front? Fourth, “Sideline,” put in a quotation from a poem, an allusion to history, a bit of eloquence or precedence from the past. Finally, the “Bottom line,” what is your conclusion?”
It's hammered into every aspiring reporter's head from the first day on the college paper or at J-school: There's nothing better than beating the pants off the competition.Il continue en citant l'opinion de Jeff Jarvis qui écrit que les médias traditionnels (MSM ou Main Stream Media) devraient cesser de poursuivre l'exclusivité (le scoop) et plutôt rechercher la qualité des idées et des débats et ce, notamment en ouvrant la discussion avec la blogosphère.
And it's basically the reigning ethos in the news biz today, especially since the industry tends to attract highly competitive folks.
But is it time to rethink the scoop mentality?
My reaction: Easy for Jeff to say. In today's wired world, letting slip that you're working on a competitive story would lead to an immediate rip-off: by other publications, by bloggers, by talk radio hosts, you name it. Worse, they would steal your story--or just talk it to death--without benefit of the careful research you did or the nuances you've mastered. More often than not, it would be a cartoon version. Then critics and bloggers would start ripping your work before it's even been published, and the partisans denouncing you for even attempting to investigate such-and-such if it's perceived as negative to their side.
No thanks.
Currently the 19th-most-visited web-site in the world, Wikipedia invites anyone, regardless of academic credentials, to write and edit articles. (...)Tiré d'un article dans le Village Voice.
The site, which has more daily visitors than The New York Times and USA Today sites combined, is as much an encyclopedia as a social outlet.
Jack Abramoff, Wearing a Guilty LookIl semblerait que Abramoff s’est habillé en noir et a porté un chapeau dans ces deux occasions pour des raisons religieuses. Il semblerait que de se vêtir de noir et de porter un chapeau est une façon, pour les Juifs d’exprimer leur pénitence. Peut-être.
Lobbyist Jack Abramoff has had a full-blown aesthetic meltdown. (...)
Abramoff emerged from U.S. District Court in Washington on Tuesday dressed like a crime boss. He could not have appeared more guilty, more menacing and more unsympathetic than if he had walked out wielding a baseball bat and muttering something about so-and-so sleeping with the fishes.
Abramoff was (...) wearing a black trench coat and black fedora. (...)
The fact that the coat looked to be a tad too small was the least of Abramoff's wardrobe problems. (...) Abramoff didn't just look like a lawbreaker; he looked shadowy, threatening and downright creepy. Was he doing some sort of visual penance for all his transgressions? (...)
On Wednesday, Abramoff was in a Miami court, where he pleaded guilty to conspiracy to commit wire and mail fraud. For this occasion he shed the trench coat and exchanged the fedora for a baseball cap. (...)
For a man who had just pleaded guilty to bribing government officials with fancy golfing trips (…) his choice of headgear seemed brazen, inappropriate and not very smart for anyone interested in projecting dignity through attire. (...)
Liberal leader Paul Martin refuses to press the panic button even if polls show that the Conservatives are in the lead and could form the next government.That on a day where he came out and promised some 7.5 billion dollars for education. Although that tidbit isn't mentioned in the article.
"A funny thing happens when leaders consistently act in alignment with their principles and values: They typically produce consistently high performance almost any way you can measure it -- gross sales, profits, talent retention, company reputation, and customer satisfaction."It's from Doug Lennick and Fred Kiel's Moral Intelligence: Enhancing Business Performance & Leadership Success (Wharton School Publishing). The quote is from this excerpt. You can buy the book here.
"We see a market out there of people who are saying, 'I want to choose what I want to watch, control how I watch it and watch it wherever I am.'"Il me semble que ça veut dire à peu près tout le monde, non? Qui ne veut pas choisir le contenu, le mode de diffusion et le moment/endroit de diffusion?
Dean Davisson spent his career as a public relations executive creating buzz -- but it took retirement for him to start putting a spin on life itself.
Davisson, 84, spends his days crafting free obituaries for dozens of not-yet-dead fellow senior citizens at the 18,000-resident Leisure World in Laguna Woods, a retirement community so large that it is an incorporated city.
Davisson's dabblings in the delicate art of obit writing have become a must-have in a place where an average of one person dies each day.
His slogan: Have the last word first. (...)
He first thought to offer free obituary writing three years ago, after a former boss requested that Davisson prepare his eulogy.(...)
Question: Some media analysts call for more spending on public relations. Do you agree?Pour ceux qui ne le connaissent pas, il est l'auteur de Marketing Management, un des livres les plus souvent utilisés au MBA. Il est aussi reconnu comme un pionnier du marketing social (pour les organismes sans but lucratif). Voici ce que Wikipedia en dit.
Kotler: I agree. Advertising has been overdone in the past, especially mass advertising with its "hit or miss" quality. PR has been underdone. PR consists of many tools, which I call the PENCILS of PR: publications, events, news, community involvement, identity tools, lobbying, and social investments.
When a customer sees an ad, she knows it is an ad, and an increasing number of customers are tuning ads out. PR has a better chance of getting a message through.
Furthermore the message can be fresher and more believable. PR is better equipped to create "buzz" about a new product or service.
