‘It used to be I would schmooze you and I was your flack,’ Edelman said. ‘Today, if we want to get a message into the public's conversation, we just make a post on a blog.’Mitch concludes with a comment and question:
I’m not sure if Edelman truly believes this or if he’s just listening to the whispers in his ear from [Micropersuasion’s Steve] Rubel (who is now employed at Edelman).I'm certain Edelman truly believes this. Here's the transcript of Edelman on CNN's Reliable Sources on Sunday.
In the end, let’s just hope that the PR world takes these words seriously, because their client’s customers definitely are.
In addition, his pro-blogging comments predate Steve's hiring by quite a while. In fact, Edelman's passion for blogging is probably something that contributed to Steve's accepting the job.