tag:blogger.com,1999:blog-64320882024-03-07T00:00:52.845-05:00Marc SnyderMon blogue persomarcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.comBlogger611125tag:blogger.com,1999:blog-6432088.post-11503392648752681422013-10-15T13:53:00.003-04:002013-10-15T13:53:53.098-04:00Un blogueur du Journal de Montréal critique Richard MartineauOn a, en certains milieux, la gâchette rapide lorsque vient le temps de critiquer la ligne éditoriale du Journal de Montréal.<br />
<br />
Voici le moment où, au contraire, j'applaudis François Bugingo qui intitule son billet du jour <a href="http://blogues.journaldemontreal.com/francoisbugingo/monde/non-richard-tu-as-tort/#.Ul1-scO6aTE.blogger">Non, Richard, tu as tort…. </a> en référence à la chronique de Martineau publiée samedi et intitulée <a href="http://www.journaldemontreal.com/2013/10/13/jadmire-les-islamistes" target="_blank">J'admire les islamistes</a> (qui est réservée aux abonnés.<br />
<br />
C'est rare qu'on voit des collègues se contredire aussi directement. Et ça vaut la peine de le souligner. marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com1tag:blogger.com,1999:blog-6432088.post-49020236732151647682013-05-17T13:05:00.001-04:002013-05-17T13:05:27.983-04:00Denis Coderre: Une première journée difficileHier, j'ai signé un <a href="http://fr.hkstrategies.ca/blogue/politique/denis-coderre-you-only-have-one-chance-to-make-a-first-impression/" target="_blank">billet sur le site de Hill+Knowlton</a> traitant du lancement de la campagne de Denis Coderre à la mairie de Montréal.<br />
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Le résumé de ce billet se retrouve dans le titre du présent texte, en l’occurrence que la première journée de la campagne a été difficile.<br />
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J'ai regardé quelques bulletins de nouvelles et lu quelques articles publiés dans les quotidiens d'aujourd'hui et force est de constater que ses messages n'ont pas passer.<br />
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Prenons, par exemple, le <a href="http://www.lapresse.ca/actualites/montreal/201305/16/01-4651320-lancement-chaotique-pour-coderre.php?utm_categorieinterne=trafficdrivers&utm_contenuinterne=cyberpresse_meme_auteur_4651320_article_POS2" target="_blank">texte de Pierre-André Normandin</a> dans <i>La Presse</i> d'aujourd'hui. Ce n'est qu'au 8ème paragraphe que l'on lit pour la première fois l'un des messages-clés de la campagne «Montréal n'a pas besoin d'un sauveur, mais d'un chef d'orchestre».<br />
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Ça me rappelle de mauvais souvenirs. En effet, j'étais attaché de presse de Jacques Duchesneau lors du lancement de <i>sa</i> campagne à la mairie de Montréal. Là encore, on avait droit à un événement soigneusement préparé qui a mal viré. C'est lors de ce lancement que Duchesneau avait été entarté et c'est l'entartage qui avait fait l'objet de la majorité des reportages. (À notre défense, nous, on a fait ça à l'intérieur avec, nous le pensions, des invités triés sur le volet. Aussi, il importe de rappeler que, contrairement à ce que Michèle Ouimet affirme dans sa chronique d'aujourd'hui, Duchesneau avait été le premier politicien québécois à être entarté; ce n'est que par la suite que c'est devenu une mode.)<br />
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Et juste pour tourner le fer dans la plaie, La Presse publie, de temps en temps, la photo qui avait été diffusée le lendemain de Duchesneau et son attaché de presse.<br />
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<a href="http://2.bp.blogspot.com/-BWdme1wHQZ8/UZZgs6fwHeI/AAAAAAAABBo/eSl0eprp388/s1600/Jacques+Duchesneau+entart%C3%A9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="http://2.bp.blogspot.com/-BWdme1wHQZ8/UZZgs6fwHeI/AAAAAAAABBo/eSl0eprp388/s320/Jacques+Duchesneau+entart%C3%A9.png" width="320" /></a></div>
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P.-S. Je n'ai pas vraiment d'opinion sur qui ferait le meilleur maire ou la meilleure mairesse de Montréal et je ne suis pas engagé dans aucune des équipes (contrairement aux élections municipales montréalaises de 1994, 1998, 2005 et 2009).marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com1tag:blogger.com,1999:blog-6432088.post-61308672064653852822012-11-13T14:45:00.002-05:002012-11-13T14:45:44.011-05:00Social Media Revolution 2013Voici la 4<sup>e</sup> édition de la vidéo "Social Media Revolution" publiée annuellement par Erik Qualman, l'auteur de <i>Socialnomics</i>, <i>Digital Leader</i> et <i>Crisis</i>. <br />
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C'est à écouter.<br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/TXD-Uqx6_Wk?fs=1" width="480"></iframe>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com3tag:blogger.com,1999:blog-6432088.post-86873186061882111962012-11-07T15:46:00.000-05:002012-11-07T15:46:38.256-05:00Avez-vous déjà souffert pendant une présentation Powerpoint?Voici quoi ne pas faire... mais il me semble avoir tout déjà vu ces erreurs. Non?<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/rIABo0d9MVE?rel=0" width="560"></iframe>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com1tag:blogger.com,1999:blog-6432088.post-28877888839608126822012-08-29T09:53:00.000-04:002012-08-29T10:23:14.208-04:00RE: La campagne 2012 et le mirage de «l’élection 2.0»Marie-Claude Ducas publie un billet ce matin auquel je ne peux pas m’empêcher de répondre. <a href="http://marieclaudeducas.com/2012/la-campagne-2012-et-le-mirage-de-lelection-2-0/" target="_blank">Allez le lire</a>, je serai encore là par la suite...<br />
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C'est bon?<br />
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Deux commentaires:<br />
<ul>
<li>Marie-Claude, tu banalises l'importance de la démocratisation du <i>spin</i>. En effet, historiquement, les fonctions de relationniste (ouvrir les portes) et de journaliste (gatekeeper) étaient importantes. Là, ces deux fonctions perdent de l'importance et, comme citoyen, cela me semble tout à fait positif.<br /><br />Comme employé d'une agence de relations publiques, cela me dit qu'il faut continuer à faire un virage pour réinventer notre importance. Chez nous, on travaille énormément à redéfinir la notion de la valeur de la contribution des communications aux modèles d'affaires de nos clients.<br /><br />D'ailleurs, le pdg canadien de Hill+Knowlton Stratégies (mon boss, finalement) <a href="http://hkstrategies.ca/uncategorized/hillknowlton-creates-new-public-engagement-group/" target="_blank">écrivait récemment</a>:
«<i>The old paradigm of just getting in front of an issue and controlling the narrative hasn’t been working. We feel the time has come for institutions to seriously engage their publics before their plans are put to bed. This will put the emphasis on collaboration and even co-creation in a way that public relations has paid lip service to in the past</i>.<span style="font-family: Calibri, sans-serif; font-size: 15px; line-height: 17px;">»</span></li>
<li>Par ailleurs, je pense que tu exagères énormément quand tu écris que
«<i>en attendant, il faudrait peut-être se rendre compte que toute cette enflure autour de la supposée «démocratie 2.0<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: FR-CA; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">»</span> va finir, si ça continue, par faire plus de mal que de bien</i><span style="font-family: Calibri, sans-serif; font-size: 15px; line-height: 17px;">»</span>.<br /><br /><br />Ah oui? Et sur quoi te bases-tu pour faire cette prédiction? De toutes façons, qu'est-ce qu'il y a de si négatif dans le faire que de plus en plus de gens se politisent et prennent la parole? Je ne dis certainement pas que c'est tout du positif, mais c'est loin d'être négatif!</li>
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En fin d'article, Marie-Claude demande <i>Qu'en pensez-vous? </i>J'espère avoir répondu à sa question ;-)</div>
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<br />marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-22188955456101360892012-06-18T23:14:00.000-04:002012-08-29T09:54:02.303-04:00RIP Daniel Audet<br />
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<span style="background-color: white;">Je n’ai jamais été aussi choqué (dans le sens de recevoir un
choc) que quand j’ai appris que Daniel était atteint d’un cancer il y a 5 ans. Sérieusement,
pour être obligé de m’asseoir. Ce qui n’était pas simple considérant que je marchais
sur Mont-Royal au moment où une de nos amies communes m’a communiqué la
nouvelle.</span></div>
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<br /></div>
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L’ironie. Un des gars les plus intelligents que j’aie connu souffrait
d’un cancer du cerveau. </div>
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<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-LpqZ-Wp_O8E/T9_uFmFTgLI/AAAAAAAAA90/CvkI1fKbHMI/s1600/513235-daniel-audet-travaile-comme-chroniqueur.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://4.bp.blogspot.com/-LpqZ-Wp_O8E/T9_uFmFTgLI/AAAAAAAAA90/CvkI1fKbHMI/s320/513235-daniel-audet-travaile-comme-chroniqueur.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo: François Roy, La Presse</td></tr>
</tbody></table>
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Il y a cinq ans de ça. Je ne sais pas combien de fois j’ai
pensé à lui au cours des cinq dernières années. Alors que, à l’époque, il avait
reçu un pronostic d’un an, il aura réussi à se battre pendant cinq ans. C’était
son genre. De se battre, je veux dire. </div>
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<br /></div>
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On s’est connu chez Videotron. Début 2000, à peu près. On avait
plein de chose en commun. Plein de choses nous séparaient aussi. Anyway, depuis
cet après-midi, les hommages affluent. <a href="http://www.lapresse.ca/arts/medias/201206/18/01-4536144-hommages-au-chroniqueur-daniel-audet.php" target="_blank">Denis Lessard en cite quelques-uns</a>. Respectueusement, il n’y en a pas un qui arrive à la cheville de la personne,
de l’homme et du père, qu’il a été. <a href="http://www2.lactualite.com/jean-francois-lisee/tu-as-raison-daniel-capadallure/13829/" target="_blank">Sauf, peut-être, celui de Jean-François Lisée</a>. </div>
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Je n’essaierai même pas. Je sais que mes mots ne seront pas à
la hauteur. </div>
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<br /></div>
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Mes pensées accompagnent sa blonde Zubin, son ex Nathalie et
sa fille Marion. </div>
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marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-85300940374722723952012-06-10T08:31:00.001-04:002012-06-18T23:14:26.914-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/topics/demographics/daily-twitter-users-double-in-less-than-a-year-22244/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Daily Twitter Users Double in Less Than A Year</a> </div>
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Daily Twitter Users Double in Less Than A Year from Marketing Charts, Stats, Facts & Trends</div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009089">Facebook Users Interact with Brand Content Over Ads - eMarketer</a> </div>
<div class="diigo-description">
Article: Facebook Users Interact with Brand Content Over Ads from eMarketer Articles and Blog Posts</div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/c-suite-execs-say-org-structures-hindering-digitals-potential-22231/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">C-Suite Execs Say Org. Structures Hindering Digital’s Potential</a> </div>
<div class="diigo-description">
C-Suite Execs Say Org. Structures Hindering Digital’s Potential from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/ceos-see-a-bright-future-for-social-media-in-customer-engagement-22203/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">CEOs See a Bright Future for Social Media in Customer Engagement</a> </div>
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CEOs See a Bright Future for Social Media in Customer Engagement from Marketing Charts, Stats, Facts & Trends</div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/digital-marketing-becoming-a-corporate-priority-for-c-suite-execs-22213/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Digital Marketing Becoming a Corporate Priority For C-Suite Execs</a> </div>
<div class="diigo-description">
Digital Marketing Becoming a Corporate Priority For C-Suite Execs from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009077">Political Ads Go Hyperlocal for Mobile Lead Gen - eMarketer</a> </div>
<div class="diigo-description">
Article: Political Ads Go Hyperlocal for Mobile Lead Gen from eMarketer Articles and Blog Posts</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com2tag:blogger.com,1999:blog-6432088.post-21073717764938383482012-06-03T08:31:00.001-04:002012-06-18T23:14:42.743-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009074">Brand Advocates Are Here to Help - eMarketer</a> </div>
<div class="diigo-description">
Article: Brand Advocates Are Here to Help from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.socialmediaexplorer.com/social-media-marketing/how-to-engage-in-online-forums-for-your-brand/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29">How To Engage In Online Forums For Your Brand | Social Media Explorer</a> </div>
<div class="diigo-description">
How To Engage In Online Forums For Your Brand from Social Media Explorer</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-35779018548644857912012-05-27T08:31:00.001-04:002012-05-28T17:46:22.823-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://allfacebook.com/wildfire-earned-media_b89743">What Types Of Facebook Campaigns Will Drive Earned Media?</a></div>
<div class="diigo-description">
Wildfire found that campaigns such as coupons, giveaways, and sweepstakes attract the largest entry totals, but campaigns that encourage Facebook users to share opinions and personal preferences generate the most earned media, including pick your favorites, quizzes, and trivia.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
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</li>
<li> <div class="diigo-link">
<a href="http://socialfresh.com/word-of-mouth-still-kills-all-other-advertising-forms/">Word of Mouth Still Kills All Other Advertising Forms</a> </div>
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Le bouche-à-oreille est le plus puissant médium en marketing, via Social Fresh</div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/">IBM 2012 Global CEO Study</a> </div>
<div class="diigo-link">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://econsultancy.com/us/blog/9883-18m-uk-consumers-have-used-social-media-for-customer-service">18m UK consumers have used social media for customer service</a> </div>
<div class="diigo-description">
Plus du tiers des consommateurs britanniques (36%) a interagi avec une marque via les médias sociaux, selon un sondage publié par Fishburn Hedges. C'est presque 100% d'augmentation depuis août 2011!</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/uncategorized/consumer-qr-code-scans-up-157-22145/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Consumer QR Code Scans Up 157%</a> </div>
<div class="diigo-description">
L'utilisation des codes QR est en hausse. </div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://bandwidth.hkstrategies.ca/2012/05/22/three-things-brands-should-know-about-google/">Three Things Brands Should Know about Google+</a></div>
<div class="diigo-description">
Trois choses qu'il faut savoir au sujet de Google+, via le blogue de Hill+Knowlton Stratégies. </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/05/22/ceo-study-for-customer-engagement-social-media-trumps-face-to-face-interaction/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fcustomcom%2Fsocial_media_influence+%28Social+Media+Influence%29">CEO study: for customer engagement social media trumps face-to-face interaction</a></div>
<div class="diigo-description">
Selon cette étude, la communication via les médias sociaux amène un plus haut niveau d'engagement que la communication directe en personne, via SMI</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-65433007437603681072012-05-20T08:31:00.001-04:002012-05-22T10:33:27.606-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal" target="_blank">In Search of the Hybrid Ideal</a> </div>
<div class="diigo-description">
Le <i>Stanford Social Innovation Review</i> publie une étude sur le développement des entreprises, des OBNLs et des modèles hybrides.<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://googleblog.blogspot.ca/2012/05/introducing-knowledge-graph-things-not.html" target="_blank">Introducing the Knowledge Graph: things, not strings</a><br />
Le nouveau Google s'en vient. Vis le blogue officiel de Google.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/Google">Google</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="https://www.mckinseyquarterly.com/article_print.aspx?L2=16&L3=16&ar=2971">Measuring marketing’s worth</a> </div>
<div class="diigo-description">
Cinq questions à se poser pour évaluer nos efforts, selon le McKinsey Quarterly.</div>
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tags: <a href="http://www.diigo.com/user/marcsnyder/kpi">kpi</a></div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.viralblog.com/mobile-and-apps/11-incredible-mobile-marketing-statistics">11 Incredible Mobile Marketing Statistics (and why you should care)</a></div>
<div class="diigo-tags">
Onze statiques au sujet du marketing mobile. tags: <a href="http://www.diigo.com/user/marcsnyder/mobile">mobile</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.dreamgrow.com/7-best-plugins-to-increase-social-media-traffic-to-your-site" target="_blank">7 Best Plugins to Increase Social Media Traffic to Your Site</a></div>
<div class="diigo-link">
Sept extensions à utiliser sur un site Internet sur la plateforme Wordpress.<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.jeffbullas.com/2012/05/14/4-awesome-types-of-successful-twitter-contests">4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog</a> </div>
<div class="diigo-tags">
Quatre types de concours qui "marchent" sur Twitter.<br />
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/Twitter">Twitter</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.tgou.ca/2012/05/utilisation-des-reseaux-sociaux-par-les.html">Utilisation des réseaux sociaux par les fonctionnaires</a> </div>
<div class="diigo-description">
Thierry Goulet, qui travaille au gouvernement du Québec, revient sur le Rapport Gautrin et, surtout, sur l'ouverture des médias sociaux dans les ministères et organismes. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/gov20">gov20</a></div>
<div class="diigo-tags">
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</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009040">Marketers Use Growing Number of Tools to Spur Website Engagement</a></div>
<div class="diigo-description">
De plus en plus d'outils ou de plateformes sont utilisés pour améliorer l'interaction entre les organisations et les gens qui visitent leur site Internet; via eMarketer.</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009021" target="_blank">With Smartphones, Clorox Meets Moms in the Shopping Aisle</a> </div>
<div class="diigo-description">
Clorox se sert de plateformes mobiles pour communiquer avec ses clientes directement dans la rangée de l'épicerie. </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/optimal-times-for-link-posting-differ-across-social-networks-22070/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Optimal Times for Link Posting Differ Across Social Networks</a> </div>
<div class="diigo-description">
À quelle heure mettre du contenu en ligne sur les diverses plateformes de médias sociaux.<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/interactive/top-10-politics-websites-april-2012-22017/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Top 10 Politics Websites - April 2012</a> </div>
<div class="diigo-description">
Les dix principaux sites Internet traitant de politique pour le mois d'avril 2012.<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/interactive/top-10-mobile-phone-websites-april-2012-22007/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Top 10 Mobile Phone Websites - April 2012</a> </div>
<div class="diigo-description">
Les dix principaux sites Internet mobiles pour le mois d'avril 2012.<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.cnn.com/2012/05/15/tech/mobile/pew-survey-location-based/index.html?eref=rss_topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_topstories+%28RSS%3A+Top+Stories%29" target="_blank">Who's using mobile maps and check-ins -- and who's not?</a></div>
<div class="diigo-description">
Qui utilise (et qui n'utilise pas) les plateformes de géolocalisation? via CNN.com</div>
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<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/05/14/why-video-is-killing-the-old-white-paper-for-marketers-seeking-thought-leadership-prominence/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fcustomcom%2Fsocial_media_influence+%28Social+Media+Influence%29">Why video is killing the old white paper for marketers seeking thought leadership prominence</a></div>
<div class="diigo-description">
Pourquoi la vidéo est plus intéressante que l'écrit pour des "white papers", via Social Media Influence.</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.edelman.com/speak_up/blog/archives/2012/05/note_to_governm.html" target="_blank">Note to Government Leaders: Control Won’t Work Any More</a> </div>
<div class="diigo-description">
Richard Edelman écrit au monde gouvernemental pour leur expliquer pourquoi le contrôle ne fonctionne plus. </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/social-media-heightens-opportunities-risks-for-customer-service-21989/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Social Media Heightens Customer Service Opportunities, Risks</a> </div>
<div class="diigo-description">
Les médias sociaux contribuent à la fois à des occasions d'améliorer son service à la clientèle et à certains risques. </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/3-in-4-smartphone-owners-using-location-based-services-22083/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">3 in 4 Smartphone Owners Using Location-Based Services</a> </div>
<div class="diigo-description">
Les trois quarts des utilisateurs de téléphones intelligents utilisent des services de géolocalisation. </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://steveradick.com/2012/05/12/the-future-of-branding-is-about-making-friends-not-ads">The Future of Branding is About Making Friends, Not Ads | Social Media Strategery</a> </div>
<div class="diigo-description">
Selon ce blogue, l'avenir du branding est de faire des amis, pas de la pub; via Social Media Strategery</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-91523395801488709312012-05-14T09:10:00.002-04:002012-05-14T09:10:57.882-04:00Les médias sociaux et les associations étudiantes en grèveJ'ai publié un billet sur le site de Hill+Knowlton Stratégies récemment que je pense qui pourrait d'être d'intérêt pour les lecteurs ici. Ça porte sur l'analyse (incmplète, à mon avis) que font certains des médias sociaux et de leur impact sur les associations étudiantes en grève. Pour le lire, <a href="http://hkdp.qc.ca/blog/2012/05/11/les-medias-sociaux-et-les-associations-etudiantes-en-greve/" target="_blank">suffit de cliquer sur le lien</a>.<br />
<br />
Évidemment, c'est écrit du point de vue de quelqu'un qui a été, naguère, un militant étudiant, ayant contribué à la fondation de la Fédération étudiante collégiale du Québec, qui trouve les actuels leaders étudiants extrêmement inspirants et courageux et, enfin, qui ne pense pas que régler le vrai problème du sous-financement de nos universités passe d’abord par augmenter la contribution des étudiantsmarcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-86192060844926805212012-05-13T08:49:00.000-04:002012-05-13T08:49:00.493-04:00Bonne fête des mèresDédié à ma mère, à Geneviève et à toutes les autres...<br /><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/NScs_qX2Okk" width="560"></iframe>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-15923355678146247672012-05-13T08:31:00.001-04:002012-05-14T09:02:04.442-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://adage.com/article/digital/facebook-brands-posting-stuff-wrong/234580/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage">Facebook to Brands: You're Posting Stuff Wrong</a> </div>
<div class="diigo-description">
Sur Facebook, il faut mettre en ligne du contenu directement lié à sa compagnie ou à sa marque, via Advertising Age</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/Facebook">Facebook</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://blog.bitly.com/post/22663850994/time-is-on-your-side">Time Is On Your Side</a> </div>
<div class="diigo-description">
À quelle heure mettre en ligne son contenu pour qu'il soit le plus partagé possible? bit.ly répond à la question et ce, plateforme par plateforme. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging">HOW TO: Properly Tag Your Videos on Youtube</a> </div>
<div class="diigo-description">
Comment utiliser les "tag" sur YouTube. Il semble que les tags sont le facteur le plus important dans l'engin de recherche de YouTube. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/YouTube">YouTube</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://sunlightfoundation.com/blog/2012/05/08/should-ambassadors-tweet-u-s-embassies-and-social-media">Should Ambassadors Tweet? U.S. Embassies and Social Media</a> </div>
<div class="diigo-description">
Une recension des comptes Twitter des ambassades et des ambassadeurs américains avec des bonnes analyses, via Sunlight Foundation.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/gov20">gov20</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/Twitter">Twitter</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://dannybrown.me/2012/05/09/27-awesome-wordpress-plugins/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DannyBrown+%28Danny+Brown+-+The+Human+Side+of+Media+and+the+Social+Side+of+Marketing%29&utm_content=Google+Reader">27 Highly Recommended WordPress PlugIns As Used on Here</a> </div>
<div class="diigo-description">
Danny Brown présente les extensions installées sur sur site.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/wordpress">wordpress</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.ragan.com/Main/Articles/44858.aspx">Facebook: Posts unrelated to your brand don't engage</a> </div>
<div class="diigo-description">
Ce sont les 'posts' au sujet de la marque ou au sujet des produits ou services qui entraînement le plus d'échanges sur Facebook, selon une recherche faite par Facebook. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/Facebook">Facebook</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior">comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones</a> </div>
<div class="diigo-description">
Mobile Metrix 2.0, la nouvelle étude de comScore sur la question de l'engagement entre les marques et les consommateurs par le biais de leur téléphone intelligent. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/mobile">mobile</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.dmnews.com/leveraging-qr-codes/article/237444/?DCMP=EMC-DMN_DigitalInsider">Leveraging QR codes</a> </div>
<div class="diigo-description">
Bien faits, les codes QR fonctionnent. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/QRcode">QRcode</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediagroup.com/2012/05/07/top-reasons-connecting-online-information-discounts-people-buy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SMGMarketingROI+%28Social+Media+Marketing+and+Analysis%29#utm_source=feed&utm_medium=feed&utm_campaign=feed">Top reasons for connecting online? Information, discounts, and buying stuff</a> </div>
<div class="diigo-description">
SMG analyse les pricipales raisons pourquoi les gens connectent avec les marques en ligne: pour s'informer, pour recevoir des rabais et pour acheter.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-19123350935757700652012-05-06T08:31:00.001-04:002012-05-14T09:02:51.992-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://stylishwebdesigner.com/top-10-free-stock-image-resource-sites">Top 10 Free Stock Image Resource Sites</a> </div>
<div class="diigo-description">
Dix sites de photos gratuites.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/photos">photos</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.link-assistant.com/blog/5-tools-to-simplify-social-media-monitoring-tasks">5 Tools to Simplify Social Media Monitoring Tasks | SEO Blog of Link-Assistant.Com</a> </div>
<div class="diigo-description">
Cinq outils pour aider à la veille des médias sociaux. Via Link-Assistant.com</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/monitoring">monitoring</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1009018">Marketers Attempt to Align Online Video and TV Campaigns - eMarketer</a> </div>
<div class="diigo-description">
Article: Marketers Attempt to Align Online Video and TV Campaigns from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingmag.ca/mqc/nouvelles/marketing/campagne-coquine-pour-les-piknic-13267">Campagne coquine pour les Piknic | Marketing Qc</a> </div>
<div class="diigo-description">
Campagne coquine pour les Piknic from Marketing Qc</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/television/tv-influence-on-online-product-purchases-varies-by-gender-age-21949/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">TV Influence on Online Product Purchases Varies by Gender, Age</a> </div>
<div class="diigo-description">
TV Influence on Online Product Purchases Varies by Gender, Age from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.modernsurvey.com/news/09_2011_study">Employee Engagement Hits New Lows – A Study by Modern Survey</a> </div>
<div class="diigo-link">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.ledevoir.com/economie/actualites-economiques/348294/l-etat-et-les-entreprises-sont-victimes-des-medias-sociaux">L'État et les entreprises sont victimes des médias sociaux</a> </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://rejeanparent.ca/la-violence-a-lecole-et-leducation-numerique-dans-le-far-web">La violence à l’école et l’éducation numérique dans le Far Web | Blogue de Réjean Parent</a> </div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-83892922119330459312012-04-29T08:31:00.001-04:002012-04-30T09:06:07.067-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.poynter.org/latest-news/regret-the-error/171713/8-must-reads-that-detail-how-to-verify-content-from-twitter-other-social-media">8 must-reads detail how to verify information in real-time, from social media, users</a> </div>
<div class="diigo-description">
Des outils pour vérifier la véracité des informations que vous consommez (et publiez!) en ligne. Via Craig Silverman sur Poynter.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.flowtown.com/blog/your-checklist-for-running-facebooktwitter-contests">Your Checklist For Running Facebook/Twitter Contests</a> </div>
<div class="diigo-description">
Les règles à suivre pour organiser des concours sur Facebook et Twitter; via Flowtown (@flowtown)</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.jeffbullas.com/2012/04/26/how-american-express-is-integrating-social-media-into-its-marketing-dna">How American Express is Integrating Social Media into its Marketing DNA</a> </div>
<div class="diigo-description">
American Express exécute très bien sur Internet et sur les médias sociaux; via le blogue de Jeff Bullas</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.practicalecommerce.com/articles/3502-22-Free-Keyword-Research-Tools">22 Free Keyword Research Tools</a> </div>
<div class="diigo-description">
Toute une série d'outils pour identifier les meilleurs mots clés pour votre stratégie SEO (search engine optimization)</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/search">search</a> <a href="http://www.diigo.com/user/marcsnyder/seo">seo</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://cutroni.com/blog/2012/04/24/a-social-media-dashboard-for-google-analytics">A Social Media Dashboard for Google Analytics</a> </div>
<div class="diigo-description">
"Analytics Talk" présente les étapes pour se créer un tableau de bord dans Google Analytics pour suivre les résultats de nos efforts avec les médias sociaux. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/analysis">analysis</a> <a href="http://www.diigo.com/user/marcsnyder/Google">Google</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.newswise.com/articles/national-study-ranks-city-governments-use-of-social-media">National Study Ranks City Governments' Use of Social Media</a> </div>
<div class="diigo-description">
Comment les villes américaines se comparent entre elles quant à leur utilisation des médias sociaux.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/Plateau">Plateau</a> <a href="http://www.diigo.com/user/marcsnyder/municipal">municipal</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.fontsquirrel.com/">Font Squirrel</a> </div>
<div class="diigo-description">
Handpicked free fonts for graphic designers with commercial-use licenses.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/fonts">fonts</a> <a href="http://www.diigo.com/user/marcsnyder/design">design</a></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/uk-marketers-see-social-media-benefits-but-roi-concerns-persist-21900/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">UK Marketers See Social Media Benefits, but ROI Concerns Persist</a> </div>
<div class="diigo-description">
UK Marketers See Social Media Benefits, but ROI Concerns Persist from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958">Demystifying social media</a> </div>
<div class="diigo-description">
McKinsey Quarterly s'attaque à la tâche de démystifier les médias sociaux. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008995">Marketers Leverage a Mix of Tools and Tactics</a> </div>
<div class="diigo-description">
Il faut utiliser une variété d'outils, via eMarketer</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/television/online-video-ad-campaigns-increasingly-chase-brand-engagement-21860/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Online Video Campaigns Increasingly Look to Brand Engagement</a> </div>
<div class="diigo-description">
De plus en plus de campagnes utilisent de la vidéo, via Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/television/global-consumer-trust-highest-in-earned-media-21766/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Global Consumers Place Highest Trust in Earned Media</a> </div>
<div class="diigo-description">
Les médias "mérités" sont ceux envers lesquels les gens ont le plus de confiance. </div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-61869904082500480152012-04-23T09:05:00.005-04:002012-04-23T09:05:41.390-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.ethicalcorp.com/stakeholder-engagement/letter-america-goodbye-mega-malls?utm_source=http%3a%2f%2fuk.ethicalcorp.com%2ffc_ethicalcorporationlz%2f&utm_medium=email&utm_campaign=EC+News+180412&utm_term=Mega+malls+are+suffering+at+the+rebirth+of+America%e2%80%99s+main+street&utm_content=44517" target="_blank">Goodbye mega malls</a></div>
</li>
<li> <div class="diigo-description">
Texte de la revue Ethical Corporation sur le déclin (à venir) de la banlieue et la remontée (à venir) des centre-ville comme lieux de vie.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/Plateau">Plateau</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008971" target="_blank">Majority of US Smartphone Owners Use Devices to Aid Shopping - eMarketer</a> </div>
<div class="diigo-description">
La majorité des propriétaires de téléphones intelligents auxc États-Unis s'en sert pour aider à leurs achats hors-ligne. Via eMarketer.</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/television/internet-eating-up-a-growing-chunk-of-us-consumers-media-time-21764/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Internet Eating Up a Growing Chunk of US Consumers’ Media Time</a> </div>
<div class="diigo-description">
L'utilisation d'Internet est une part grandissante de notre temps de consommation de médias. Via Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008964" target="_blank">Effective Digital Branding Measurement Requires a Mix of Metrics - eMarketer</a> </div>
<div class="diigo-description">
On doit utiliser une variété d'unités de mesure pour mesurer correctement nos efforts de communication numérique. Via eMarketer </div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.commscorner.com/2012/04/10-google-products-you-probably-never.html#.T4g8MI52Bdh" target="_blank">10 Google products you (probably) never knew existed</a> </div>
<div class="diigo-description">
Adam Vincenzini présente plusieurs outils de Google qui sont peu (ou pas) connus. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/google">google</a></div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-71185043128347173982012-04-15T08:31:00.001-04:002012-04-17T09:34:11.442-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://blogs.hbr.org/cs/2012/04/transparency_is_the_new_leader.html?utm_source=twitterfeed&utm_medium=twitter">Transparency is the New Leadership Imperative</a> </div>
<div class="diigo-description">
L'auteure explique que la transparence est une valeur fondamentale, dans le Harvard Business Review.</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.mediapost.com/publications/article/172391/amex-tops-financial-category-in-social-media.html?edition=45674">AmEx Tops Financial Category In Social Media</a> </div>
<div class="diigo-description">
AmEx est la meilleure entreprise du domaine des services financiers en ce qui a trait à l'utilisation des médias sociaux. Le "OPEN Forum" est une excellente initiative. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-46297424160880365902012-04-08T08:31:00.001-04:002012-04-09T13:41:01.118-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.netpublic.fr/2012/04/portrait-de-la-generation-c-hyperconnectee-et-en-contact-continu" target="_blank">Portrait de la Génération C: hyperconnectée et en contact continu</a> </div>
<div class="diigo-description">
La génération C, c'est quoi?, selon Ipsos Santé. </div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008933&R=1008933" target="_blank">Social Is Sticky for Companies in Canada</a> </div>
<div class="diigo-description">
Des statistiques canadiennes sur l'utilisation des médias sociaux, via eMarketer</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/Canada">Canada</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="https://www.gov.uk/designprinciples" target="_blank">GDS design principles</a> </div>
<div class="diigo-description">
Voici les principes de design web du Government Digital Service britanique. Intéressant.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/webdesign">webdesign</a> <a href="http://www.diigo.com/user/marcsnyder/design">design</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008948" target="_blank">Digital Marketers Shuffle Budget to Boost Owned and Earned Media</a> </div>
<div class="diigo-description">
De plus en plus, les investissements en communication en lign migrent de la publicité vers les médias sociaux et les sites Internet, selon cet article de eMarketer</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/budget">budget</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008930" target="_blank">Execs Foresee Continued Shift to Digital Marketing</a> </div>
<div class="diigo-description">
Article: Execs Foresee Continued Shift to Digital Marketing from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008927" target="_blank">Video Top Asset Created for Content Marketing</a> </div>
<div class="diigo-description">
Article: Video Top Asset Created for Content Marketing from eMarketer Articles and Blog Posts</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/video">video</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/YouTube">YouTube</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008928" target="_blank">Canada Hits Smartphone User Milestone</a> </div>
<div class="diigo-description">
Article: Canada Hits Smartphone User Milestone from eMarketer Articles and Blog Posts</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-27921649846734923372012-04-01T08:31:00.001-04:002012-04-02T15:06:15.913-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://socialmediab2b.com/2012/03/best-b2b-facebook-timeline-cover-photos/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaB2b+%28Social+Media+B2B%29" target="_blank">10 of the Best B2B Facebook Timeline Cover Photos</a> </div>
<div class="diigo-description">
10 of the Best B2B Facebook Timeline Cover Photos from Social Media B2B</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/cmos-say-digital-cannibalizing-budgets-from-traditional-media-21652/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">CMOs Say Digital Cannibalizing Budgets From Traditional Media</a> </div>
<div class="diigo-description">
CMOs Say Digital Cannibalizing Budgets From Traditional Media from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/social-shares-drive-1-in-4-online-shoppers-to-purchase-21651/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Social Shares Drive 1 in 4 Online Shoppers to Purchase</a> </div>
<div class="diigo-description">
Social Shares Drive 1 in 4 Online Shoppers to Purchase from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/product-videos-found-boosting-purchase-confidence-among-viewers-21658/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Product Videos Found Boosting Purchase Confidence Among Viewers</a> </div>
<div class="diigo-description">
Product Videos Found Boosting Purchase Confidence Among Viewers from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://mashable.com/2012/03/28/google-adobe-social-media/?WT.mc_id=en_top_stories&utm_campaign=Top%2BStories&utm_medium=email&utm_source=newsletter" target="_blank">Google and Adobe Aim to Measure Your True Social ROI</a> </div>
<div class="diigo-description">
Google & Adobe release new social media measurement tools: http://t.co/iAsmNcg4</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/skepticism-remains-concerning-companies-environmental-messages-21647/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Skepticism Remains Concerning Companies’ Environmental Messages</a> </div>
<div class="diigo-description">
Skepticism Remains Concerning Companies’ Environmental Messages from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialfresh.com/skechers-reviews-crm" target="_blank">Skechers Product Reviews Are All About CRM</a> </div>
<div class="diigo-description">
Skechers Product Reviews Are All About CRM from Social Fresh</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Study_Finds_Professionally-Produced_Video_Content_And_User-Generated_Product_Videos_Exhibit_Strong_Synergy_in_Driving_Sales_Effectiveness" target="_blank">comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness</a> </div>
<div class="diigo-description">
comScore explique la recette gagnate n'est pas de produire des vidéos "professionnels/ ni de dépendre de vidéos amateurs mais bien d'utiliser les deux!</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/mediassociaux">mediassociaux</a> <a href="http://www.diigo.com/user/marcsnyder/video">video</a> <a href="http://www.diigo.com/user/marcsnyder/YouTube">YouTube</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://spinsucks.com/social-media/facebook-speaks-out-against-employers-asking-for-passwords/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+spinsucks%2Ffeed+%28Spin+Sucks%29" target="_blank">Facebook Speaks Out Against Employers Asking for Passwords</a> </div>
<div class="diigo-description">
Facebook Speaks Out Against Employers Asking for Passwords from Spin Sucks</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008929" target="_blank">CEOs Who Tweet Held in High Regard</a> </div>
<div class="diigo-description">
Article: CEOs Who Tweet Held in High Regard from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediab2b.com/2012/03/b2b-social-media-drive-leads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaB2b+%28Social+Media+B2B%29" target="_blank">Only 13% of B2B Marketers Drive Leads with Social Media</a> </div>
<div class="diigo-description">
Only 13% of B2B Marketers Drive Leads with Social Media from Social Media B2B</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.toprankblog.com/2012/03/customer-centric-content-optimization-lee-odden" target="_blank">Customer Centric Content Optimization (Say That 3 Times Fast)</a> </div>
<div class="diigo-description">
Customer Centric Content Optimization (Say That 3 Times Fast) – Presented by Lee Odden from Online Marketing Blog</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008920" target="_blank">B2B Marketers Optimistic About Social Media for Lead Generation</a> </div>
<div class="diigo-description">
Article: B2B Marketers Optimistic About Social Media for Lead Generation from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://2012.pivotcon.com/do-influence-scoring-tools-help-or-hurt-your-brand-message/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PivotConference2012+%28Pivot+Conference+2012%29" target="_blank">Do influence-scoring tools help or hurt your brand message?</a> </div>
<div class="diigo-description">
Do influence-scoring tools help or hurt your brand message? from Pivot Conference 2012</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/3-in-10-teens-text-more-than-100-times-daily-21555/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">3 in 10 Teens Text More Than 100 Times Daily</a> </div>
<div class="diigo-description">
3 in 10 Teens Text More Than 100 Times Daily from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/heavy-web-use-and-sales-growth-seen-correlating-for-smbs-21558/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Heavy Web Use Seen Correlating With Sales Growth for SMBs</a> </div>
<div class="diigo-description">
Heavy Web Use Seen Correlating With Sales Growth for SMBs from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/smartphone-owners-choose-retailers-mobile-sites-over-apps-21476/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Smartphone Owners Choose Retailers’ Mobile Sites Over Apps</a> </div>
<div class="diigo-description">
Smartphone Owners Choose Retailers’ Mobile Sites Over Apps from Marketing Charts, Stats, Facts & Trends</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-44436698867271282012-03-25T08:31:00.001-04:002012-03-26T07:24:53.000-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.businessinsider.com/the-future-of-mobile-deck-2012-3" target="_blank">The Future Of Mobile [DECK]</a> </div>
<div class="diigo-description">
Une présentation PowerPoint sur l'avenir du web mobile, via <i>Business Insider</i></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/internet-economy-found-contributing-to-almost-5-of-us-gdp-in-10-21549/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Internet Economy Reported Contributing to 4.7% of US ‘10 GDP</a> </div>
<div class="diigo-description">
Internet contribue à hauteur de 4,7% au PIB des pays industrialisés, selon <i>Marketing Charts</i>. </div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com1tag:blogger.com,1999:blog-6432088.post-21679785281138722422012-03-22T17:30:00.001-04:002012-04-17T09:33:52.123-04:00Du dilemme de la rémunération à l'heure<div class="tr_bq">
Lee Clow, président et chef de la création de TBWA\Worldwide, fait connaître son avis sur la compensation dans les professions créatives. Et ça adonne que je suis plutôt d'accord. Le modèle de la compensation à l'heure, pratiquée notamment en communications, n'est pas optimal: une idée qui m'a pris une demi-heure à développer peut avoir des retombées qui valent des milliers de dollars pour mon client.</div>
<div class="tr_bq">
<br /></div>
<iframe src="//www.viddler.com/embed/13ebb19a/?f=1&offset=0&autoplay=0&secret=45241768&disablebranding=0" frameborder="0" height="349" id="viddler-13ebb19a" width="545"></iframe><br />
<div class="tr_bq">
<br /></div>
<br />
Lee Clow est un des créateur de <i>1984</i>, la publicité iconique de Mac. Il s'exprimait dans le cadre du <a href="http://www.aaaa.org/agency/compensation/compguide/comp2012/Pages/program_video.aspx" target="_blank">Agency Thought Leader Compensation Summit</a> de la <a href="http://www.aaaa.org/" target="_blank">American Association of Advertising Agencies</a>.<br />
<br />
Voici le gros de son propos:<br />
<blockquote>
For 40 years, I've believed that our business and what we do is to create things. To have ideas, to tell brand stories in an artful way. But somehow every other media artist ... whether they be photographers or filmmakers, directors, people that create TV shows, people who create music, people who perform music ... all of those creative art forms have managed to figure out how to get paid for the value of what they create. Get paid, get residuals, allowed to own what creative idea they have delivered to the world. If it's a bad idea, it will pay very little. But if it's a great idea, it can pay for years and years and years.<br />
Unfortunately, in our business, we get paid like we're doing our clients' laundry. We haven't figured out that the ideas that we create can become a very powerful asset to the brands we work for. Many of the ideas -- whether they be slogans or advertising forms and styles or a voice that we create for brands -- could be listed on the balance sheet of our clients as an asset with millions and millions of dollars in value.<br />
Somehow we've managed to commoditize what we do so that whatever agency gets hired for the lowest price they can negotiate with the purchasing agent gets paid the same as the -- I'd like to say -- better agencies. There are more talented and less talented companies in our business, but somehow that has no role in the compensation formula.<br />
We're supposed to be a creative business, but I think we have been probably the least creative industry in the history of the world in terms of figuring out how to get paid.</blockquote>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-7906760964205373702012-03-18T08:32:00.001-04:002012-03-20T14:15:22.648-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/purchase-recommendations-from-blogs-highly-influential-to-women-21509/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Purchase Recommendations From Blogs Highly Influential to Women</a> </div>
<div class="diigo-description">
Purchase Recommendations From Blogs Highly Influential to Women from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://ygreck.typepad.com/ygreck/2012/03/montr%C3%A9al.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fygreck%2Fygreck+%28YGRECK.ca%29">YGRECK: Montréal</a> </div>
<div class="diigo-description">
Montréal from YGRECK<br />
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.scoop.it/t/ct231-it-professional-skills-module/p/1428053402/quickly-find-insert-free-creative-commons-photos-in-wordpress">Quickly Find & Insert Free Creative Commons Photos in WordPress | CT231 - IT Professional Skills module | Scoop.it</a> </div>
<div class="diigo-description">
Quickly Find & Insert Free Creative Commons Photos in WordPress from CT231 - IT Professional Skills module | Scoop.it</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.slideshare.net/PewInternet/the-state-ofmobileamericanfais?from=new_upload_email">The State of Mobile America</a> </div>
<div class="diigo-description">
Les plus récentes staistiques quant à la mobilité, publiées par le Pew Internet & American Life Project.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/mobile">mobile</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://wallblog.co.uk/2012/03/13/social-media-vs-content-marketing-death-match-or-siamese-twins">Social media vs Content marketing – death match or siamese twins? | The Wall Blog</a> </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/marketing">marketing</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.blogdumoderateur.com/index.php/post/Guide-pratique-de-l-identite-numerique">Guide pratique de l'identité numérique - Blog du modérateur</a> </div>
<div class="diigo-description">
Guide pratique de l'identité numérique http://t.co/u22WB3DA via @moderateur</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://blog.compete.com/2012/03/09/stopkony-takes-the-internet-by-storm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+compete%2FRMiU+%28Compete+Pulse%29">#StopKONY Takes the Internet by Storm</a> </div>
<div class="diigo-description">
#StopKONY Takes the Internet by Storm from Compete Pulse</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/social-crm-said-boosting-sales-productivity-by-118-21434/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Social CRM Said Boosting Sales Productivity by 11.8%</a> </div>
<div class="diigo-description">
Social CRM Said Boosting Sales Productivity by 11.8% from Marketing Charts, Stats, Facts & Trends</div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-90996196650389173482012-03-12T07:30:00.001-04:002012-03-12T07:36:59.754-04:00L'agonie commerciale du PlateauLe <i>lead </i>de <a href="http://www.cyberpresse.ca/chroniqueurs/yves-boisvert/201203/11/01-4504547-lagonie-commerciale-du-plateau.php" target="_blank">la chronique d'Yves Boisvert de ce matin</a> serait drôle, si ce n'était pas aussi triste:<br />
<blockquote class="tr_bq">
Quand il neige trop, le Plateau arrête de déneiger pour économiser. Quand il neige moins, le Plateau arrête de déneiger pour économiser.</blockquote>
Et je sais que les adeptes de Projet Montréal vont invoquer que «c'est la faute de l'ancienne administration» alors ce n'est pas nécessaire (surtout que c'est faux). Merci.<br />
<br />
Je vous invite à lire jusqu'à la fin, incluant cette conclusion de Boisvert:<br />
<blockquote class="tr_bq">
L'administration Ferrandez a choisi consciemment de détruire une partie de la vie commerciale du Plateau en échange de plus de tranquillité.</blockquote>
Hélas, je partage cette conclusion. C'est bien ce qui m'attriste le plus. Ce qui m'attire du quartier, c'est exactement ce que les membres de la secte de Projet Montréal détestent. Et leur travail de sape fonctionne.<br />
<br />
Je me suis même surpris, récemment, à regarder des adresses à l'extérieur du Plateau pour y déménager!<br />
<br />marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-14431036021499068712012-03-11T08:32:00.001-04:002012-03-12T07:23:37.286-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://blogs.hbr.org/cs/2012/03/why_social_marketing_is_so_har.html?awid=6704105090488637460-3271">Why Social Marketing Is So Hard - Nilofer Merchant - Harvard Business Review</a> </div>
<div class="diigo-description">
Les difficultés du marketing via les médias sociaux selon Nilofer Merchant dans le Harvard Business Review.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/marketing">marketing</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008883">SMBs Go Hyperlocal to Find New Customers - eMarketer</a> </div>
<div class="diigo-description">
Article: SMBs Go Hyperlocal to Find New Customers from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingmag.ca/mqc/nouvelles/medias/la-diffusion-des-magazines-continue-de-decliner-12230">La diffusion des magazines continue de décliner | Marketing Qc</a> </div>
<div class="diigo-description">
La diffusion des magazines continue de décliner from Marketing Qc</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008838">Case Study: US Navy Builds Social Network for Moms - eMarketer</a> </div>
<div class="diigo-description">
Article: Case Study: US Navy Builds Social Network for Moms from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.socialmediaexplorer.com/social-media-marketing/facebook-and-the-transformation-of-corporate-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29">Facebook and the Transformation of Corporate Content | Social Media Explorer</a> </div>
<div class="diigo-description">
Facebook and the Transformation of Corporate Content from Social Media Explorer</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://blogs.forrester.com/darika_ahrens/12-03-06-online_customer_service_is_essential_to_successful_social_marketing?cm_mmc=RSS-_-MS-_-76-_-blog_2793&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ForresterMarketing+%28The+Forrester+Blog+For+Interactive+Marketing+Professionals%29">Online Customer Service Is Essential To Successful Social Marketing | Forrester Blogs</a> </div>
<div class="diigo-description">
Online Customer Service Is Essential To Successful Social Marketing from Interactive Marketing</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/03/06/dinosaur-companies-that-block-social-media-are-heading-for-extinction/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fcustomcom%2Fsocial_media_influence+%28Social+Media+Influence%29">Dinosaur companies that block social media face extinction | SMI</a> </div>
<div class="diigo-description">
Dinosaur companies that block social media face extinction from SMI</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/03/05/social-creative-klm-makes-the-skies-a-more-social-place/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fcustomcom%2Fsocial_media_influence+%28Social+Media+Influence%29">Social creative: KLM makes the skies a more social place | SMI</a> </div>
<div class="diigo-description">
Social creative: KLM makes the skies a more social place from SMI</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.emarketer.com/Article.aspx?id=1008881">What Marketers Should Know About Brand Advocates - eMarketer</a> </div>
<div class="diigo-description">
Article: What Marketers Should Know About Brand Advocates from eMarketer Articles and Blog Posts</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingcharts.com/direct/social-networks-becoming-more-influential-to-local-biz-search-21301/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink">Social Networks Becoming More Influential to Local Biz Search</a> </div>
<div class="diigo-description">
Social Networks Becoming More Influential to Local Biz Search from Marketing Charts, Stats, Facts & Trends</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/02/26/the-future-of-social-networking-less-social-more-reputation-focussed">The future of social networking: less social, more reputation-focussed</a> </div>
<div class="diigo-description">
Voici pourquoi les médias sociaux devraient dépendre des relations publiques...</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0tag:blogger.com,1999:blog-6432088.post-60813125253780049752012-03-04T07:32:00.001-05:002012-03-12T07:24:17.953-04:00Mes liens de la semaine<ul class="diigo-linkroll">
<li> <div class="diigo-link">
<a href="http://mashable.com/2012/03/02/instagram-tops-25m-users-report">Instagram Tops 25M Users [REPORT]</a> </div>
<div class="diigo-link">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.radian6.com/blog/2012/03/10-best-social-media-books">10 Best Social Media Books « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics.</a> </div>
<div class="diigo-description">
10 Best Social Media Books according to @Radian6 http://t.co/wOoeD10c</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/livre">livre</a> <a href="http://www.diigo.com/user/marcsnyder/books">books</a> <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.marketingmag.ca/news/media-news/canada-could-lose-its-social-media-crown-47587">Canada could lose its social media crown</a> </div>
<div class="diigo-description">
Le Canada est #1 dans l'utilisation des médias sociaux (les É-U sont #2) mais pour combien de temps?</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/statistics">statistics</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.youtube.com/watch?v=BpxVIwCbBK0&feature=youtu.be">Why videos go viral</a> </div>
<div class="diigo-description">
Worth watching. Kevin Allocca of YouTube explains why videos go viral at TEDYouth: http://t.co/i5Cqwaoy via @youtube #marketing #PR</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/marketing">marketing</a> <a href="http://www.diigo.com/user/marcsnyder/PR">PR</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.distilled.net/blog/video/video-seo-tactics-to-get-ranked">Video SEO Tactics to Get Ranked</a> </div>
<div class="diigo-description">
Plein de bons conseils</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/youtube">youtube</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.ethicalcorp.com/print/36003?utm_source=http%3A%2F%2Fuk.ethicalcorp.com%2Ffc_ethicalcorporationlz%2F&utm_medium=email&utm_campaign=EC%20News%2029%2002%2012&utm_term=Sustainability%20strategies%20need%20to%20be%20properly%20focused&utm_content=44517">The tricky task of measuring a reputation</a> </div>
<div class="diigo-description">
La conclusion très claire de l'article: "Companies that are generally highly regarded and admired can withstand more criticism before it begins to affect people's view of them."<br />Mon ajout: Il y a une corrélation claire entre la transparence et la confiance, et donc avec la résistance aux critiques.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a> <a href="http://www.diigo.com/user/marcsnyder/CSR">CSR</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://socialmediainfluence.com/2012/02/27/social-creative-eurostar-integrates-real-time-social-media-with-large-scale-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fcustomcom%2Fsocial_media_influence+%28Social+Media+Influence%29">Eurostar integrates real time social media with large-scale advertising</a> </div>
<div class="diigo-description">
Social creative: Eurostar integrates real time social media with large-scale advertising from SMI</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.briansolis.com/2012/02/the-state-of-the-twitterverse-2012/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Pr20+%28Brian+Solis+RSS%29">The State of the Twitterverse 2012</a> </div>
<div class="diigo-description">
The State of the Twitterverse 2012 from Brian Solis</div>
<div class="diigo-description">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://www.pewinternet.org/Reports/2012/Privacy-management-on-social-media.aspx">Privacy management on social media site</a> </div>
<div class="diigo-description">
La gestion de la vie privée sur les médias sociaux s'améliore plus que nous les utilisons. C'est la conclusion que je tire de cette étude du Pew Research Center's Internet & American Life Project.</div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
<div class="diigo-tags">
<br /></div>
</li>
<li> <div class="diigo-link">
<a href="http://smartblogs.com/socialmedia/2012/02/14/17-ways-to-discover-your-brand-advocates">17 ways to discover your brand advocates</a> </div>
<div class="diigo-description">
Voici 17 endroits pour identifier des ambassadeurs pour votre organisation. Ils tombent dans trois catégories: interne, externe et automatisée. </div>
<div class="diigo-tags">
tags: <a href="http://www.diigo.com/user/marcsnyder/m%C3%A9dias%20sociaux">médias sociaux</a></div>
</li>
</ul>
<div class="diigo-ps">
Posted from <a href="http://www.diigo.com/">Diigo</a>. The rest of my favorite links are <a href="http://www.diigo.com/user/marcsnyder">here</a>.</div>marcsnyderhttp://www.blogger.com/profile/17260604722446148877noreply@blogger.com0