26 mars 2006

Citation de Rupert Murdoch sur le pouvoir (en déclin) des médias traditionnels

Voici le texte complet d'un discours de Rupert Murdoch, PDG de News Corporation (propriétaire de 175 journaux, des dizaines de magazines, des compagnies de télévision par satellite, des stations de télévision dont FOX, des studios hollywoodiens, des maisons d'édition et--peut-être surtout--des sites web dont MySpace).

De toute évidence, il a l'intelligence de poser des constats troublants:
"Power is moving away from the old elite in our industry - the editors, the chief executives and, let’s face it, the proprietors.

A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it.

This new media audience - and we are talking here of tens of millions of young people around the world - is ALREADY using technology, especially the web, to inform, entertain and above all to educate themselves."
La Presse a publié cette citation en français plus tôt cette semaine. Je trouvais important de la reprendre dans le texte d'origine.

L'an dernier, il avait aussi dit à un auditoire de rédacteurs en chef:

We need to realize that the next generation of people accessing news and information, whether from newspapers or any other source, have a different set of expectations about the kind of news they will get, including when and how they will get it, where they will get it from, and who they will get it from.

What is happening is, in short, a revolution in the way young people are accessing news.

They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a god-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel. Instead, they want their news on demand, when it works for them.

They want control over their media, instead of being controlled by it.
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