2 décembre 2005

What, Me Worry?

"What, Me Worry?" C'est que disait Alfred E. Neuman dans la revue Mad.

C'est aussi une référence du sous-titre du commentaire de Daniel Henninger, éditeur adjoint du Wall Street Journal. d'aujourd'hui. (C'est un des articles gratuit du journal.)

Quelques citations:

Prior to this week (...), senior staffers at both the White House and Defense have privately vented frustration and even bitterness at the absence or incompetence of what is known as the war's "public diplomacy." (...)

This is the Alfred E. Neuman, "What, me worry?" school of public relations. It doesn't seem quite appropriate for a major war.

I don't think the Bushies are numb to seeing their public standing dissed and downgraded. I think they've concluded this is a game that's rigged against them, something over which they have little control. (...)

In contrast, the Bush media model has been to ignore the polls, skip the spin and govern for results. (...)

For this White House, the mainstream media's spin is like bad weather--uncontrollable. (...)

The Bush administration has underestimated the changed nature of modern media. The mainstream media alone is not the problem. All these political subjects--the war, immigration--get discussed at length, all the time, on talk shows and across the great expanses of the Web wilderness. In this new environment, the emotional content has become stronger and even more important than the facts, such as they are. (...)
Commençons en disant que la phrase "Bush media model has been to ignore the polls, skip the spin and govern for results" est fausse. "Ignore the polls", peut-être. Le reste, faux.

Bon, il y a quand même quelques enseignements là-dedans.

Primo, si on ne se définit pas, les autres (nos adversaires) vont le faire pour nous. On ne peut pas les laisser définir ce que l'on est. Il faut le faire soit même. Il faut amener le débat là où il est le plus intéressant pour nous.

Secundo, les "mainstream media" ne sont pas les seuls médias. Et dans le nouvel environnement médiatique, le ton est aussi important, sinon plus, que le contenu.

À réfléchir.
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