26 avril 2007

Rupert Murdoch sur les médias traditionnels

Those of us in so-called old media have also learned the hard way what this new meaning of networking spells for our businesses. Media companies don't control the conversation anymore, at least not to the extent that we once did. The big hits of the past were often, if not exactly flukes, then at least the beneficiaries of limited options. Of course a film is going to be a success if it's the only movie available on a Saturday night. Similarly, when three networks divided up a nation of 200 million, life was a lot easier for television executives. And not so very long ago most of the daily newspapers that survived the age of consolidation could count themselves blessed with monopolies in their home cities.
Murdoch comprend. C'est dans l'édition du 90ème anniversaire de Forbes, intitulée The Power of Networks. L'article complet est intitulé Mixed Media.