Well, I have found, with only rare exceptions, that PR officers are impediments to journalism. They are the people who man the barricades(...). I don't feel bad about saying this, as I don't think PR people like me any more than I like them. (...) I just want to call up the person I want to talk to and not go through this incredibly long dance with a PR officer in order to get to my quarry.Well Jack, if you didn't consider the people you want to interview as quarries (which Merriam-Webster defines as one that is sought or pursued : prey), maybe PR officers wouldn't be so defensive with you! I can find you a bunch of journalists that have thanked me numerous times for helping them out, and even saving their hide a couple of times. You could try being slightly more collaborative, you might see that things'll change.
25 janvier 2006
Slate's Jack Shafer on PR officers
When asked by PRWeek "How do you feel about PR pros?" by PRWeek, Jack Shafer, the editor-at-large and media critic at Slate Magazine answers:
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Well said, Marc. The charade of "us vs. them" is tired and I think is perpetuated by some journalists in the same way that Don Cherry perpetuates the myth that Canadian hockey players are superior to Europeans.
I too have had great relationships with journalists all over the country. Sometimes I'm very helpful to them and sometimes I'm not. But I'm honest every step of the way and I think that's what's appreciated. Is it too much to ask the same in return from a journalist?
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