11 janvier 2007

Willy Waller serait un symbole des "deux solitudes"?

Brendan Hodgson, un relationniste chez Hill & Knowlton à Ottawa, utilise l'exemple des Têtes à claques pour illustrer les deux solitudes.
Together but separate, alone but together... a quirky condition for sure, and a Canadian cultural connundrum that continues to be debated even today. It is also one which make national communications campaigns in this country so interesting.

Case in point, Têtes à claques, arguably some of the funniest and most creative videos on the web today. (...) Têtes à claques has taken Quebec, and presumably much of the french-speaking world, by storm. (...)

And yet, strangely (or not), one hears nothing about this phenomenon elsewhere in Canada. Whether this is good or bad is debatable, and perhaps even irrelevant. However, in my mind, this only reinforces the notion that no matter how connected we become technologically, we must continue to respect local customs and values if our communications are truly to be successful.
En clair, la capacité de communiquer d'un bout à l'autre de la planète que nous permet Internet n'enlève pas aux entreprises la nécessité d'être solidement ancrées dans l'espace dans lequel ils souhaitent communiquer.

Le billet concernant les Têtes à claques sur le blogue de Brendan.
Le site des Têtes à claques.

1 commentaire:

Bridges a dit...

Hey there Mr. Marc,

Living in Ottawa makes you even more aware of the fact that English-speaking Canada is sooo disconnected in regards to the "other" solitude, especially if you are from Montreal (or somewhere else in Quebec for that matter). As for the Têtes à claques phenomenon, I think I know why it's not catching on in the rest of Canada...er...it's in...French? Just a wild guess.