Ok, let me start out by saying that I'm not a huge fan of press releases and of using newswires to disseminate them (email is the way to go, as far as I'm concerned).
In addition, I think that the fact that so many press releases are news-less is one of the main reasons why they're not being picked up the way they were twelve years ago, when I started out in this business.
This is a perfect example of both problems. The story is bereft of news value and a newswire is used. If this story is picked up anywhere, I just might cry.
News Outlets Provide Coverage Regarding Beta Test on Motorola SmartPhone
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Feb. 10, 2004--Roaming Messenger(TM) today reported that the company has received news coverage in publications around the world related to its beta test of the Roaming Messenger system on Motorola's(TM) XP200 SmartPhone.
From Canada's MobileMag.com to London-based MSMobileNews, and a multitude of U.S.-based news sources, Roaming Messenger has been put on the radar screen of consumers and investors around the globe.
"We're very excited about this recent coverage by industry analysts and opinion leaders. It is a validation of our unique value proposition in the wireless marketplace," said the company's President and CEO, Mr. Jon Lei.