The importance of a good headline

PR business stands to gain from flu is the title of an article in the Bangkok Post today. Doesn't just make you want to click?

Let me spare you the trouble (there's a complicated registration process involved) and tell you that it's about the fact that Thailand's public relations business has been a beneficiary of the current avian flu epidemic and the recent Sars outbreak, which have led to increasing demand for communication services. Both the public and private sectors have resorted to PR and communication activities to rebuild public confidence of brands and services and to deal with crisis management (...) Companies and government agencies hired PR firms to create solutions and convey messages to improve understanding with different clients.