In my most recent post in French, discussing the use of a blog by a candidate in a local French election, I touch on the issue of using a blog in order to humanize a candidate.
This (seemingly successful) attempt at humanizing a company is a little more than I expected.
It seems that there's a company called DMR Group (no web site found) that will manually write your direct mail for you. Talk about pushing personalization to an extreme...
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