There's a fine line between marketing and hating

Or, so says Dilbert...

Trust MEdia

"Trust MEdia" est LE white paper que j'aurais voulu écrire. Heureusement, il n'est disponible quen anglais et je vais pouvoir m'en inspirer lorsque je trouverai le temps d'e;n écrire un.

Il faut noter que l'agence de relations publiques Edelman (dont le PDG a un blog très intéressant ici) et la firme d'intelligence marketing Intelliseek (propriétaire de BlogPulse) qui en ont la paternité.

A newly published white paper on blogs from Edelman (...) and Intelliseek (...) explores the importance of the blogging phenomenon for public relations and marketers.

“We’ve entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly,” said Pam Talbot, President & CEO, Edelman U.S. . “The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful.”

Vous trouverez le document (en pdf) ici et le communiqué de presse qui l'accompagnait ici.

Le blogue américain qui parle de la Commission Gomery

La Commission Gomery n'a pas vraiment juridiction sur les blogues américains qui révèlent des information supposées être secrètes en vertu de la décision ordonnant la non-publication des témoignages de Jean Brault, Paul Coffin et Charles "Chuck" Guité.

C'est pourquoi Captain's Quarter (qui a même mis en ligne une section spéciale), Instapundit et plusieurs autres en parlent abondamment.

Bonne lecture.

Mise à jour:
On m'a convaincu de d'enlever le lien vers le blogue en question.
Vous connaissez Google. Vous savez que le blog porte sur le Gomery scandal. Vous savez quoi faire.

Mise à jour #2
J'ai remis les liens.

Qui est-ce qui lit les blogues? (version 2.0)

Le résultat du sondage BlogAds auquel j'ai fait référence la semaine dernière sont en ligne.

Michael Jackson is a blogger

Check it out.

Well... he is wearing pajamas.

UPDATE: A better pic.

Madrid Summit on Democracy, Terrorism and Security

There's an interesting sounding summit starting tomorrow, in Madrid, on democracy, terrorism and security. I noticed it a while back.

Dave Weinberger, Rebecca MacKinnon, Dan Gillmor and Joi Ito will all be there and, I presume, will blog about it.

Qui est-ce qui lit les blogues?

Blogads a mis en ligne ce sondage pour identifier les caractéristiques démographiques des lecteurs de blogues.

Ça ne prends que deux-trois minutes pour y répondre. N'oubliez pas de répondre emm-ess.blogspot.com à la question #16.

The A-B-C of the Press Release

Inc.com's take on The Art of the Press Release, including an almost cute quiz.

Des membres du Congrès américain qui bloguent

Mike Pence (Indiana), Mark Steven Kirk (Illinois) qui blogue d'ailleurs sur un sujet d'actualité pour le Québec, l'amiante et Katherine Harris (Floride).

Ça vient d'un article dans le New York Times.

À quand les politiciens québécois?

How does the NHL tie in with communications?

Here's how.

NHL SEASON CANCELLATION COSTS $400 MILLION IN AD REVENUE
By Rich Thomaselli

DETROIT (AdAge.com) -- Faced with a half-billion dollar loss from advertising revenue and TV contracts after canceling its season last week, the National Hockey League must now grapple with an erosion of confidence from fans and sponsors that threaten its future.

NHL must convince corporate sponsors and TV networks that it can be a viable entity again. (...)

"To say that future revenue streams have been compromised is an understatement," said sports marketing expert David Carter, a principal at Los Angeles-based Sports Business Group and a professor at the University of Southern California.(...)

Now if that isn't the destruction of a reputation, I don't know what is. You've got both short-term costs (advertising revenue that'll never come back) AND what is called here "an erosion of confidence" (quite the understatement).

Analysis Paralysis

Fred Wilson, a blogger and partner at Flatiron Partners, quotes Teddy Roosevelt in this post:

In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.

Not only is that one of my prefered quotes but it also made me think of Malcom Gladwell's "Blink: The Power of Thinking Without Thinking."

Congratulations to Mike Manuel

Mike Manuel tells us that Media Guerrilla was voted "Best PR Blog" in the 2005 Business Blog Awards.

Congrats!

Radio-Canada offre des fils RSS

Plusieurs fils différents couvrant les nouvelles générales, les nouvelles du sport et les nouvelles régionales. Félicitations à Rad-Can.

Eason Jordan quits

Jeff Jarvis rounds up a lot of stuff. The money quote:

News people, who are used by PR people, are the worst at figuring out their own PR.

Robert Scoble in The Economist

A while back, Canadian PR blogger Colin McKay wrote a post titled "When is corporate blogging going to break through to the mainstream?" He answered his question by saying:

When BusinessWeek runs a story on corporate blogging, give me a call.

I answered here when blogging was covered in BusinessWeek.

That said, we've now gone one step further since Robert Scoble is profiled in The Economist!

Is that mainstream enough for you?

A Robert Byrne Quote

Getting caught is the mother of invention.

Payola scandal continues

Two items today:

USA Today reports that PR spending doubled from Clinton's second term to Bush's first term.

Key parts of the article:

The Bush administration has more than doubled its spending on outside contracts with public relations firms during the past four years, according to an analysis of federal procurement data by congressional Democrats.

The administration spent at least $88 million in fiscal 2004 on contracts with major public relations firms, the analysis found, compared with $37 million in 2001, Bush's first year in office. In all, the administration spent $250 million on public relations contracts during its first term, compared with $128 million spent for President Clinton between 1997 and 2000. The analysis did not examine what the Clinton administration spent during its first term.

Now we already knew that Armstrong Williams was shilling to promote the No Child Left Behind program and that syndicated columnist Maggie Gallagher accepted payments while writing several columns in support of the president's marriage initiative.

Also, thanks to Salon, we learn (free Site Pass necessary) that Michael McManus, author of the syndicated column "Ethics & Religion," received $10,000 to promote a marriage initiative.

Salon has confirmed that Michael McManus, a marriage advocate whose syndicated column, "Ethics & Religion," appears in 50 newspapers, was hired as a subcontractor by the Department of Health and Human Services to foster a Bush-approved marriage initiative. McManus championed the plan in his columns without disclosing to readers he was being paid to help it succeed.

This whole thing is sullying both the PR and media industries. We have to keep looking into this.

Les Bloggies 2005

Les nominations pour les Bloggies 2005 ont été rendues publiques hier.

Bacon and Eh's, photojunkie, marmalade.ca, The Adventures of Accorion Guy in the 21st Century et chromewaves.net sont les nominés dans la catégorie Best Canadian Blogs.

Loïc Le Meur blogs and wikis (!) about Davos

SixApart's Loïc Le Meur set up a wiki listing bloggers blogging both from Davos and Porto Allegre.

The Davos official blog is here. Porto Alegre's site is here.

The Internet as a tool for terrorism and/or democracy

Octavio Isaac Rojas Orduña tells us about a conference covering Terrorism, Democracy and the Internet in his latest post (translated to English by Google's translation tool here)

Sounds interesting.