Trust MEdia

"Trust MEdia" est LE white paper que j'aurais voulu écrire. Heureusement, il n'est disponible quen anglais et je vais pouvoir m'en inspirer lorsque je trouverai le temps d'e;n écrire un.

Il faut noter que l'agence de relations publiques Edelman (dont le PDG a un blog très intéressant ici) et la firme d'intelligence marketing Intelliseek (propriétaire de BlogPulse) qui en ont la paternité.

A newly published white paper on blogs from Edelman (...) and Intelliseek (...) explores the importance of the blogging phenomenon for public relations and marketers.

“We’ve entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly,” said Pam Talbot, President & CEO, Edelman U.S. . “The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful.”

Vous trouverez le document (en pdf) ici et le communiqué de presse qui l'accompagnait ici.