Robert Scoble in The Economist

A while back, Canadian PR blogger Colin McKay wrote a post titled "When is corporate blogging going to break through to the mainstream?" He answered his question by saying:

When BusinessWeek runs a story on corporate blogging, give me a call.

I answered here when blogging was covered in BusinessWeek.

That said, we've now gone one step further since Robert Scoble is profiled in The Economist!

Is that mainstream enough for you?