17 octobre 2006

Étude sur le multitasking média

J'ai hâte de voir ça:
Ball State University's Center for Media Design has announced it will conduct a pilot study examining how individuals consume traditional and emerging video platforms inside and outside the home.(...)

To conduct the pilot, Ball State researchers will directly observe the minute-by-minute activities of sample participants. The researchers will categorize participants' media exposure, day-to-day activities, location and attention.
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