25 septembre 2006

Les publicitaires engagent des relationnistes

Advertising Age nous apprend que la American Association of Advertising Agencies profite de la semaine en cours, la Advertising Week, pour annoncer que l'agence GolinHarris a été embauchée par l'agence pour faire disparaître les "negative headlines" au sujet de leur industrie: Just Make It Stop: 4A's Hires PR Help.
"Our industry (on parle de celle de la pub ici, pas celles des relations publiques) has had a reputation problem the past few years, though that's been turning a bit with the excitement around new media," said Julie Thompson, co-chair of 4A's PR committee and communications chief at Leo Burnett. "I was surprised and pleased that an industry association many would call old school would take this step. It's a refusal to keep taking lumps."
Publier un commentaire