Le sommaire de l'étude se lit ainsi:
Gen Yers — 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things — stand apart from older generations because of their hands-on approach to the Web. Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.Si la lecture des blogues est une activité pour 24% des 18-26, le pourcentage diminue à 12% pour la Génération X (2740 ans) et 7% pour les jeunes Boomers. (41-50 ans).
Si vous vendez un produit ou un service à des jeunes, vous devez "monitorer" la blogosphère. Pas devriez ou pourriez, devez.
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