Let me start over. Rupert Goodwins is a columnist at ZDNet UK. In his latest comment, he skewers a PR agency for sending out a media release printed on a t-shirt. Yes that's right, printed on, not accompanied by.
We' ve had some daft things through the post here.(Note: that means the mail.)
A couple of years ago around this time, we got a set of loose fireworks as part of a PR campaign. We're not sure how legal that is -- oh, who are we kidding, we know exactly how illegal that is. But the office is festooned with cuddly chameleons, stuffed penguins, comedy hats, half-empty bottles (they don't stay that way for long), novelty mouse mats, novelty mice, half-full USB key drives (this year's toy of choice) and many other PR gizmos ranging from useful to tasteless.The least good idea? (How about the worst idea?) Anyways, does anyone know any worse idea in promotional t-shirts?
T-shirts are a perennial favourite. The best ones are big, black and have discrete logos -- which is why most of them are small, white, festooned with ugly designs and useful only as underwear. However, I have in front of me what must be the least good idea in promotional T-shirts. Ever.
If so, email me or leave a comment.