2 novembre 2004

Let me see if I got this right...

Frontline, PBS's flagship public affairs show is presenting "an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives" and not one PR executive accepts to go on the program!

Kevin Roberts, CEO of Saatchi and Saatchi Advertising, Doug Atkin, of Merkley + Partners, and Naomi Klein are all part of the piece that'll be aired November 9th. News release is here.

Thanks to Jeremy Pepper who got it from O'Dwyers.

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