13 décembre 2004

B is for blog

The New York Times Magazine (free subscription required) alphabetically lists what it calls the ideas of the year 2004. And obviously, blogs are mentionned:
From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It's easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization -- an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.
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