App est le mot de l'année de la American Dialect Society

La mobilité est une des tendances fortes de l'année à venir. Il m'apparaît donc opportun de mentionner que “App” a été nommé "mot de l'année" par la American Dialect Society.

Tiré du communiqué de presse:

In its 21st annual words of the year vote, the American Dialect Society voted “app” (noun, an abbreviated form of application, a software program for a computer or phone operating system) as the word of the year for 2010.

“App has been around for ages, but with millions of dollars of marketing muscle behind the slogan ‘There’s an app for that,’ plus the arrival of ‘app stores’ for a wide spectrum of operating systems for phones and computers, app really exploded in the last 12 months,” (Ben) Zimmer said. “One of the most convincing arguments from the voting floor was from a woman who said that even her grandmother had heard of it.”

Ben Zimmer est le président du New Words Committee de la American Dialect Society, producteur exécutif de VisualThesaurus.com et auteur de la chronique “On Language” dans le New York Times Magazine.

Le communiqué de presse complet est ici.