1 avril 2004

For all internal communicators

Corporate training and coaching firm Franklin Covey released a study (PDF, 27 Kb) last December that covers the disconnect between management and employees.

It looks at employee buy-in from the viewpoints of clarity, commitment, action, enabling, synergy, and accountability.

Some stats include:

Only 48% of workers say their organization has a clear strategic direction
Only 37% say they understand the reason for that strategic direction
Only 15% of workers say upper management actively supports the goals of their work team
Read the whole thing.

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